– graduated from Kennesaw State University with a degree in biochemistry. After graduating Jennifer found herself in a position developing and implementing direct marketing campaigns at BMW. Thus the beginning of her journey into tech. From there Jennifer learned about search engine optimization (SEO), Search engine marketing (SEM) and pay per click (PPC) advertising. She improved her skills by obtaining many certifications like Google AdWords and Google Analytics She is now a leader in digital medial. She recently worked for Stanley Black & Decker where she was responsible for managing millions of dollars in digital media promotions. She is now a senior marketing manager at CBS interactive in California.
Mentioned in this episode
Google Adwords Certification App – s a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of Google Ads.
Google Academy for Ads – provides fast and easy training from Google to help you succeed with Google ads
Google Analytics Academy – helps you learn about Google’s measurement tools so that you can grow your business through intelligent data collection and analysis.
Facebook Blueprint – recognizes advanced-level proficiency with Facebook’s family of products and services.